The tale of two ads: How Smart connected Son Ye-jin to Hyun Bin

“Crash Landing on You” (CLOY) has ended. But Filipinos are still in love with Seri played by Son Ye-jin and Captain Ri played by Hyun Bin. Recognizing their popularity, Smart got the two to be their brand ambassadors. In a virtual conference last Aug. 3, SVP and Consumer Wireless Business head Jane Basas revealed that … Continue reading The tale of two ads: How Smart connected Son Ye-jin to Hyun Bin