“True Beauty” breakout star Hwang In-yeop, also known as Hwang In-youp, is the new face of BYS Philippines.
Hwang gained recognition in the series “True Beauty” , which is based on the Line Webtoon of the same title. The show features a young girl who uses makeup to express herself. Hwang In Youp plays one of her love interests who sees and falls for the lead character despite the latter being ridiculed by their peers because of her use of makeup.
Hwang will lead the brand’s “Uncover Beauty” campaign. It promotes makeup as a way of expressing what the user feels inside.
He’s also the face in the Skin By BYS Minis
The set costs P1,799 and is offering high-quality skincare that contains Botaniceutical Plus – 10 at a more affordable, handy packaging. The set includes the following:
Extra Gentle Milk Jelly Cleanser
A non-irritating formula suitable for all skin types and when used daily, yields a smoother and brighter complexion.
Extra Hydrating Balancing Toner
A H=hydrating toner formulated with hyaluronic acid that helps restore skin elasticity and reduce fine lines while keeping moisture locked in.
Extra Glow Brightening Serum
A lightweight serum rich in vitamin C and natural skin boosters including Papaya and Lime Fruit Extract. Consistent use results in visibly brighter and plumper skin with a more youthful, healthy glow.
Extra Glow Face Cream
A total brightening cream that leaves skin glowing.
Extra Brightening Eye Cream
This product visibly brightens the skin around the eyes and helps diminish puffiness, thanks to its anti-inflammatory properties and other natural skin boosters.
Extra Effortless Pore Perfecting Sunblock
A weightless sunscreen with broad-spectrum SPF 50 PA.
The kit can be a starter kit for a professional skincare regimen that targets most skin concerns: deep cleansing, dryness, irritation, dull and uneven skin tone, improving elasticity, and fighting free radicals linked to aging.
Skin by BYS Minis is an innovative way not only for you to try a complete Korean skincare routine, but also to discover what wonderfully works without breaking the bank. Moreover, it is the brand’s way of making skincare accessible, and beauty more democratized. After all, in the world of beauty, everyone has the right to be here.
Along with the six products, the set also comes with two limited-edition Hwang photocards that the fans will surely love!