Mos Burger, Japan’s popular burger chain, is finally opening in the Philippines, thanks to UCC Ueshima Coffee Philippines and MOS Burger Philippines CEO Hubert Young who first fell in love with the brand in the ‘90s.
“Now, you don’t have to go all the way to Japan to have your fill of our bestselling yakiniku rice burger and other burger selections,” said MOS Burger Philippines president Araki Masahide.
“We want Filipinos to love Mos Burger,” said Atsushi Sakurada, chairman of MOS Food Services who flew in for the launch.
The first branch, which is at the second floor of Robinsons Galleria, will open on February 27 at 10 a.m. Here’s what you need to know:
1. The first fifty customers will get a surprise. “I can’t tell you what the surprise is but there will be one so line up early,” said Young.
2. Five more branches will open this year in SM Megamall, Robinsons Magnolia, Greenhills, Midtown and Eastwood.
3. MOS Burger will be the following burgers when it opens: the Signature MOS Cheeseburger, Wagyu Burger, Wagyu Rice Burger, Yakiniku Rice Burger, Teriyaki Chicken Burger, Teriyaki Chicken Rice Burger and Seafood Tempura Rice Burger. Young said, “We’re pricing ourselves just a little bit above our competitors. For example, our Mos Cheesburger is P149 and the Yakiniku Rice Burger is P169.. We’re a cook-to-order restaurant, we’re not fast food.” The Wagyu Burger is P299 while the Wagyu Rice Burger is P309.
4. Don’t know what to try first? Go for the Yakiniku Rice Burger which is also the favorite of Young. “What really makes us different is our rice burger. Filipinos love rice and they’ll fall in love with our rice burger,” he said.
5. Watching your carbs? You can go for the Natsumi Yakiniku (yakiniku wrapped in lettuce) or Natsumi Teriyaki Chicken (teriyaki chicken wrapped in lettuce) for P189 or P209.
6. Coffee lovers need not worry. “You can expect the coffee to be very good because we’re the people behind UCC,” said Young.
7. They will start serving Japanese breakfast items in a couple of weeks. But in a month or so, expect something new: garlic rice patties that they don’t serve in Japan. A sinangag burger? “Picture this: Mosilog,” Young said with a smile. That sounds amazing.