Nike Philippines will honor the legacy of Kobe Bryant (1978 – 2020) with Mamba Week, happening from August 23 to 27. The celebration will bring together athletes, communities, inspiration and innovation which commemorate his enduring legacy and transcendent Mamba Mentality.
What’s Mamba Mentality? It’s about getting better, every day, in everything you do. Kobe described his Mamba Mentality by saying, “It’s to constantly try to be the best version of yourself. It’s a constant quest to try to be better today than you were yesterday.”
This relentless drive for improvement is celebrated in a new Nike film, “Better.” Narrated by Kendrick Lamar, “Better” celebrates the universal relevance of progress and highlights Kobe’s prolific desire for improvement. While incremental change may feel small in the short term, those subtle shifts culminate to greater progress over time. This relentless drive for improvement is part of the legacy Kobe leaves.
On August 24, athletes, Kobe fans and now Mamba Mentors Kiefer Ravena, Jimmy Alapag, Camille Clarin and Kat Tan gathered for a virtual event where they talked about their favorite Kobe memories and how the basketball star has inspired them on and off the court.
Mamba Mentality pillars
Nike Training Club gives users access to sessions powered by Mamba Mentality pillars—Passion, Optimism, Fearless, Focus and Honesty—via the NTC app.
A seasonal Nike footwear collection that features the memorable colorways of the Kobe V Protro and limited edition LA Lakers jersey will also be available during the week.
Kobe’s memory is very much alive in the hearts of Filipinos today, as we remember his energy and charisma when he visited Manila in 2016,” said Jino Ferrer, Nike Philippines Country Marketing Manager. “His legacy lives on and Mamba Mentality truly channels puso as Filipino ballers can relate; to be better each dayand continue to elevate themselves and their game. It’s truly empowering, coupled with the voice of local athletes as we stay committed to serving the community, especially young women and girls as Kobe was dedicated towards.”
Nike Philippines is also working with Girls Got Game Philippines, a non-profit organization dedicated to empowering young women and girls through a variety of sports, to bring to life programs highlighting mental, physical and emotional benefits sport can bring to enrich their lives.
Head over here to find out more about Mamba Mentality and Mamba Week.