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IU’s merch available in pop-up store

2024 IU HEREH Pop-up store in Manila

UAENAs are in it for a treat with not only IU’s concert coming this June, but also an exclusive IU HEREH pop-up store coming in Manila this May!

The much-anticipated 2024 IU HEREH Pop-Up store is set to take place at the SM Mall of Asia. It will run from May 19 to May 28, 2024, 11AM to 9PM. 

The pop-up store will feature a range of official IU HEREH merchandise and additional IU merchandise sure to delight everyone. With IU coming to the Philippines for her 2024 IU H.E.R. World Tour Concert, the pop-up will give fans an opportunity to grab their favorite merchandise before the concert. 

UAENA can expect a carefully curated selection of items, ensuring a memorable shopping experience that complements the excitement building up to the concert.  

The 2024 IU HEREH Pop-Up store in Manila is the debut project of PULP Spaces+, a subsidiary of PULP dedicated to creating unparalleled event experiences.

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Subsequently, the 2024 IU H.E.R. World Tour Concert will be held at the Philippine Arena, Bulacan, on June 1. This will be her return after “Unforgettable Love, Poem Tour” in 2019.

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