Lazada’s newest ambassador is Korean actor Lee Minho.
“I’m excited to join the Lazada family for the 11.11 shopping festival as their first regional brand ambassador,” Lee said. “Lazada is known across the region for its innovative and customer-focused approach to online shopping, and working with the Lazada team has been a really fun and creative experience so far. I look forward to introducing more fans and friends in Southeast Asia to the lifestyle platform.”
Chief marketing officer Mary Zhou said that they got the actor to “inspire happiness and put a smile on the faces of consumers across Southeast Asia.”
She continues, “Lee Min Ho’s exuberant, optimistic and encouraging personality resonates with Lazada shoppers. We are thrilled that Lee is Lazada’s Heartthrob and the strong alignment with our brand.”
She added that the actor has demonstrated in his career and various social involvement in giving back to the community which resonates to their tagline “Go Where your heart beats.” Lee is the start of dramas such as “City Hunter,” “Boys Over Flowers” and “The King: Eternal Monarch.”
The actor’s popularity has garnered fans all over the world. He is the most followed Korean actor across social media platforms Facebook, Instagram, Twitter and Weibo. Lee is also a humanitarian, working with Worldwide Fund for Nature and the United Nation’s Children Fund, as well as founding PROMIZ, a fund-raising platform to raise awareness and encourage donations for humanitarian and social causes.
For the event, Lee Min Ho will star in a television commercial that mirrors his online shopping routine. He favors the convenience and a large trendy assortment to supplement his lifestyle needs ranging from fashion, sports, beauty and wellbeing.
“It is wonderful to see individuals continue to pursue their passions, pick up new skills, and experience the joy of going where their hearts beat through Lazada. I’m pleased to be part of this story and play a role in uplifting spirits and sharing more happiness with my fans and consumers in Southeast Asia,” Lee added.
He also collaborated virtually with Lazada’s local brand ambassadors across Southeast Asia namely, Agnez Monika and Verrel Bramasta in Indonesia, Ayda Jebat in Malaysia, Kathryn Bernardo in the Philippines, Bella Ranee Campen in Thailand and Chi Pu in Vietnam, demonstrating their way of spreading happiness by purchasing parcels of joy for one another.
Lazada Philippines’ local brand ambassador Kathryn Bernardo shared about her experience working alongside Lee Min Ho, “Of course I’m very, very honored!… Super nagulat ako! Hindi ko inexpect na siya yung kukunin.”
She also welcomes the actor to the Lazada family adding, “I want to welcome Lee Min Ho to the Lazada family. Hopefully, ‘pag maayos na lahat to, he can visit us here kasi ang dami niyang supporters dito sa Philippines including me. I am positive that with Lee’s star power, more Filipinos will join in the 11.11 shopping event and learn more about Lazada.”
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